Optrafair is a standard around which the profession, industry and business should rally.

It was a reminder that not only would the biennial optical event normally be taking place about now but also as a jog to the memory that the next event is just months away.
The Federation of Manufacturing Opticians and Optrafair organiser Centre Exhibitions must have hoped that the glorious sunny weather on the day was a good omen for next year's event. But it is tangible action not superstition that makes a good show.
Only two things make a successful exhibition: lots of exhibitors and lots of visitors, and the UK has them both.
Britain is often left feeling the poor man of Europe when it comes to optical shows. European shows command the support of international companies while Monsieur and Madame Lunettier flood in en famille (avec le buggy) while the NEC has to be content with a trickle.
It often seems the UK is unable to appreciate what it has. Practitioners here look longingly across the channel. Somehow, Continental things are so much more appealing, stylish and romantic.
Rubbish. The UK has the basis of a strong optical event that regularly attracts the best players in frames, lenses, machinery and contact lenses. Why we don't visit it in greater numbers is a question that needs to be asked.
In recent years Optrafair has changed to meet its visitors' needs. It has been held alongside optometry lectures and high profile events such as optician's own awards. Optrafair is a standard around which the profession, industry and business should rally.
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