Preparations for next year's Optrafair exhibition are well underway with a smart new logo and a stylish website detailing the 120 companies who have already signed up for the show which takes place at the National Exhibition Centre ( April 18-20).
The website, www.optrafair.co.uk, details those companies who have already snapped up over 60 per cent of the current available space with six months still to go before the show opens its doors.
A renewed focus on exhibitor marketing backed by feature areas is expected to boost the audited number of single entry visitors to around 7,000 from 6,600 in 2013. This is a true measure of visitor traffic through the halls and does not count exhibitors, organising staff or re-entries over the three days of the event.
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