Outside Clinic plans to expand its care home optometrist team by 70% in the next year as part of its mission to reach more residents needing urgent care.
The company is also staggering the release of a two-part series of videos to shed light on the ‘critical yet often neglected’ issue of eye care in care homes.
For maximum impact, the videos will be released every three weeks between October and December, followed by the remaining three videos on a similar schedule starting January 2024.
Designed to both educate and inspire, the videos feature emotive poetry and aim to both attract more optometrists and effectively encapsulate the company’s core mission.
Featuring care home development director and optometrist, Vishal Khurana, and dispensing optician and regional manager, Emma James, the videos also showcase the company’s portable optometry equipment.
‘Eye care in care homes is a subject that requires immediate attention. With an ageing population and increasing health care needs, we find it crucial to expand our services and reach as many residents as possible,’ said Khurana.
