Pentax Vision will take responsibility for the sales, distribution and marketing of Seiko branded lenses from January 1.
The agreement means that the Gloucester-based company will be renamed Seiko Optical UK.
Pentax Vision general manager John Conway said the news was a logical development following the global merger between Seiko Optical Products and Pentax Vision in Japan.
'During 2004 Seiko worldwide has been aligning its IT systems to facilitate fast and efficient data transfer. This will enable Seiko Optical UK to offer customers the benefits of online ordering and tracking systems.'
The new Seiko Optical UK will continue to market and distribute Pentax branded lenses in the UK, Europe, Middle East and Africa.
Norville Optical will continue as a sub-distributor of Seiko lens and frame products.
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