EssilorLuxottica has renewed its partnership with Ferrari to design, produce and market eyewear, including the first collection of frames to feature the Prancing Horse branding.
As part of the agreement, the Ray-Ban logo will remain on Formula 1 single seaters and appear for the first time on the cars and apparel of official drivers in Competizioni GT.
Francesco Milleri, chair and CEO of EssilorLuxottica, said: ‘There is only one Ferrari and our story together has been exciting since the beginning. We saw with our first collaboration between Ray-Ban and Scuderia Ferrari, the passion racing fans have for the Ferrari brand and the strong crossover between racing and fashion translated very well into eyewear. With our expanded partnership, we will bring that excitement to many more consumers around the world, further developing Ferrari in the eyewear category.’