Polaroid recalls stylish decade

Polaroid unveiled its latest sunglass designs to the media and a small number of practitioners in London recently.

The launch event, jointly held with distributor Norville at The Sloane Club in Chelsea, showcased the new Best Under the Sun collection. The 10-frame range re-creates some of the company’s most stylish designs from the 1930s to the 1980s, but is made from contemporary materials. Polaroid explained that each design was an iconic representation of a particular decade, reflecting the keynote fashions of the time.

‘The 1930s style Swing is a rounded, soft-coloured frame reminiscent of the sophisticated Fred and Ginger top hat and tails fashion of the day,’ explained Rebecca Harwood Lincoln, Polaroid’s sales manager for the UK and Ireland. She revealed that the 1940s, which saw the first development of the Polaroid teardrop lens shapes, were represented by Victory.