Positive Impact for dry eye sales

Positive Impact has appointed Barrie Bell to the role of national category manager for dry eye and wholesale in order to grow sales.

Bell has extensive sales experience and joined the company from Altacor, where he was responsible for growth in the Clinitas dry eye drop range.

Maxine Green, managing director at Positive Impact, said: ‘People of [Barrie’s] calibre and experience don’t become available every day and so it was something of a no-brainer to bring him into the Positive Impact fold. I know he will be a great asset in driving our dry eye business forward.’