Rodenstock's 2010 ColorMatic promotion rewarded over 50 participating practices with prizes ranging from a Mercedes-Benz World AMG racing experience at Brands Hatch to spa days.
By rewarding practices who showed the greatest level of volume growth year-on-year, the competition was structured to ensure all practices had an equal chance of winning a prize. The overall top practice was Barraclough and Stiles Opticians in Bexhill-on-Sea, which won the top prize of a 37" LCD television.
Other winners chose from prizes such as Dunhill leather items, an iPod Touch, an espresso coffee machine, SnoZone ski lessons and a Nintendo Wii. A selection of ColorMatic winners were able to spend the weekend at the Brands Hatch race circuit in Kent and enjoyed hospitality courtesy of Mercedes-Benz, while rubbing shoulders with the likes of David Coulthard, Johnny Herbert, Martin Brundle and Damon Hill.
AS well as the practices winning prizes, an additional prize for a ColorMatic wearer was awarded to a patient from Davis Optometrist in Kettering, selected at random, who received a £1,000 holiday voucher.