Premium brands offset consumer slowdown

The market for optical goods has remained buoyant over the past five years, with consumer spending up by 20 per cent to £2.7bn, allowing optical outlets to edge up their prices and persuade consumers to trade up to premium brands.

Between 2003 and 2007 there was less pressure on prices in the optical sector than in the clothing and personal goods markets, according to Optical Goods and Eyecare, the latest report by market research company Mintel.

Findings also suggest that growth during this period was driven by the increased pace of fashion, new product development and intense advertising by the largest brands and retailers.