Progressives get marketing drive

Designed to drive customers through practice doors, Rodenstock will begin a national press advertising campaign in the quality daily press, explaining the advantages of progressive lenses.

The promotion will include Rodenstock stockists' details and will run throughout the autumn, when the individualised lenses will have a £75 per pair retail starting price.

Explaining the timing of the adverts, Debbie Bathgate, Rodenstock UK's lens business manager, commented: 'Running during September, October and November, the campaign is set to stimulate demand among consumers who are likely to experience a gradual deterioration in their vision as the evenings draw in and the natural light deteriorates.