A new website has been launched by Proven Track Record for its Independents Day (iDay) conference, which will take place on July 8 in 2024. Returning to the National Conference Centre in Birmingham, the event’s theme will be Unlocking Your Practice’s Dry Eye Potential.
Nick Atkins, director at Proven Track Record (pictured), said: ‘Enhancing dry eye services, or establishing a dry eye clinic, has long been on the “to do” list of many independents. 'I think focusing on the commercialisation of dry eye will, once again, strike a chord with our independent audience.’
Early bird booking for the event went live on December 1 at the same time as the website launch. Sponsors for iDay included, title sponsor XEYEX, as well as Bausch & Lomb and Optos.
Proven Track Record also announced that following the retirement of co-founder David Goad, Maxine Green joined the company as a director.
‘I have long been a supporter of iDay since sponsoring the inaugural meeting in 2005 whilst at Bausch & Lomb. As the most significant and unique conference in the independent optical events calendar, I’m delighted to now be directly involved in its future development and continuing to provide the sector with topical and thought provoking business programmes,’ Green said.