Ray-Ban prescription lenses launched by Luxottica

Luxottica has begun the roll out of a prescription lens programme for its Ray-Ban brand.

Launching initially in Italy and globally by the end of 2017, the company said prescription lenses were a natural extension of the brand, with each pair now able to be made completely unique to the patient through its ‘Truly Yours’ option.

Practices will be able to benefit from a simplified ordering system, said Luxottica. Sun and ophthalmic ranges will have the same ‘good, better, best’ multiplier and upgrade offers. After ordering the frames and lenses, the finished product is delivered to opticians and retailers in six days. Truly Yours currently covers a wide range of Ray-Ban frames and colour variations.