Reger extends Dunelm deal

Independent frame and lens supplier Dunelm has agreed an extension of its licensing agreement with designer Janet Reger for a further three years to 2015, on top of the five-year deal already in place.

The agreement makes the company the sole licensee to produce and distribute optical and sun frames for the Reger brand. The Reger Collection from Dunelm has been on the market for two years and includes 41 optical frames and 14 sun frames, as well as a range of accessories and cases.

Peter Beaumont, director at Dunelm Optical, said: 'We look forward to building upon the success we have already achieved during the last two years, where we've seen great demand for the Reger range from our opticians.'