Retinoblastoma awareness toolkit

Social media assets and a toolkit to host a Crazy Glasses Day for World Retinoblastoma Awareness Week (May 14-20) have been created by the Childhood Eye Cancer Trust (CHECT).  

The images and videos were designed to highlight the signs and symptoms of retinoblastoma and drive earlier diagnosis.  

CHECT’s CEO Richard Ashton said: ‘Around 98% of children survive retinoblastoma in the UK but early diagnosis is crucial in order to save a child’s eyes, sight and life. The most common symptoms are a white glow in a child’s eye or pupil in dim lighting or when a photo is taken using a flash, and a squint.’