Italian frame manufacturer Revert, owner of sunglass brand Polar, has begun legal action against a Chinese company producing sunglasses branded Polar 1 One and Polarone under the name Polarone Inc.
At Mido 2010 in March, Italian customs officers confiscated sunglasses and advertising material belonging to the Chinese company.
Explaining why Revert felt obliged to take legal action, managing director Elvio Reolon said: 'It is in our opinion a clear copy of the original brand and by being so similar, the danger arises that the public becomes confused about the provenance of the sunglasses.'
Along with the similarities in name, Revert reported that the Chinese brand's products, point of sale materials and use of colours were too similar to its own.