Rodenstock has launched a new intranet service for practices which offers helpful, relevant information which it claimed had the potential to drive sales.
The distributor said Rodenstock Net had the ability to track orders, compare sales statistics year-on-year and included online training tools. Members can download promotional materials such as imagery from across the Rodenstock range and its licensed partners. Opticians can also view full merchandise material catalogues and download advertising templates for practice promotions and even win prizes in online competitions.
Rodenstock marketing manager John Harrup said: 'The service is much more user friendly than our previous system, and demonstrates our commitment to providing the best levels of customer service.'
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