Rose-tinted campaign

Specsavers' publicity team has been shortlisted for a national corporate social responsibility award after the multiple raised over £30,000 for Breakthrough Breast Cancer.

Specially commissioned rose-tinted spectacles were sold and Specsavers founder Mary Perkins said the campaign raised £10,000 more than expected, increasing the company's national monthly media coverage by 30 per cent.

The winners of the Chartered Institute of Public Relations Awards will be announced at a London ceremony on July 3.