The Independent Marketing Partnership has launched a new prescription wallet to help members promote professional eye care as well as introducing a 'Thank you' voucher to strengthen patient loyalty.
Graham Hutchison, Partnership managing director, said the aim was to encourage repeat appointments when handing over the Rx, explaining why patients should have regular eye exams, as well as helping increase lens dispensing income. There is a section where the practitioner can recommend appropriate lens types.
He said the high quality, professional-looking Rx would enhance the image of the practice, promoting its brand with name, logo and address.
Designed for the NHS GOS form and Rxs printed by practice software systems, the wallet can also be used for distributing special offer vouchers, such as the 'Thank you for choosing our practice' leaflet that can be personalised.
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