Safilo buys stake in Blenders Eyewear

Safilo Group has acquired a 70% stake in the equity of Californian company Blenders Eyewear.

By the end of 2019, Blenders Eyewear expects to reach profitable net sales of approximately USD 42 million generated solely in the United States, which would be up by 40% from 2018’s net sales.

Safilo’s chief executive officer Angelo Trocchia said: ‘We are thrilled to welcome to Safilo an inspiring brand like Blenders Eyewear, a fast-growing e-commerce-powered business at the forefront of the latest direct to consumer and omni-channel capabilities, which will enrich our proprietary portfolio with new strong skills and a particular focus on our key US market.’