Safilo Group and Hugo Boss renew licence agreement

Safilo Group and Hugo Boss have renewed their licence agreement for Boss and Hugo ophthalmic and sunglass collections until December 31, 2025.

CEO of Safilo Group, Angelo Trocchia said: ‘This renewal builds on the strength of a trustful and long-lasting business partnership. The Boss and Hugo collections further reinforce our premium fashion proposition, giving us the opportunity to accelerate this segment’s expansion by offering to our customers two powerful brands with extremely clear and relevant positionings.’

Hugo Boss’ chief business officer Ingo Wilts added: ‘We are delighted to continue our partnership in the eyewear category with Safilo. Over the years, Safilo has demonstrated that they understand our brand DNA perfectly, translating our values into a product which truly represents us.’