Safilo renews David Beckham agreement

Safilo has signed a perpetual license agreement with Authentic Brands Group for David Beckham Eyewear, which substitutes the previous contract expiring at the end of 2030.

Angelo Trocchia, CEO at Safilo, said: ‘By transforming David Beckham into a perpetual license, we secure another cornerstone of our portfolio with one of the most successful eyewear brands of recent years.

‘Since the beginning of our fruitful collaboration in 2019, we have always offered our customer and final consumers high-quality collections, which have grown the Eyewear by David Beckham collection to become a top male brand in the global premium segment and a great force in Safilo’s digital universe thanks to David’s global audience.’