Safilo renews licensing with three top brands

Safilo Group has renewed licensing deals for the design, manufacturing and distribution of eyewear brands Juicy Couture, Fossil and Havaianas. 

The agreements for optical frames and sunglasses will end December 31, 2028, for Havaianas and Fossil eyewear, and until December 31, 2027, for Juicy Couture eyewear. 

Safilo Group CEO Angelo Trocchia said: ‘The renewal of the Fossil licensing agreement is the result of a successful partnership spanning nearly a quarter of a century. Initially offered as a North American ophthalmic exclusive – upholding our strategy of offering also locally relevant eyewear brands – the Fossil eyewear collection has evolved over time to include sunglasses and expansion outside the US.’