Safilo’s savoir-faire

Safilo’s collection for Spring/Summer 2019 draws on retro styles of the past century, with frames sure to shock and awe in equal measure. Sean Rai-Roche reports

There is nothing forced about the way Italian frame group Safilo displays its models to both potential buyers and the media.

At its showroom on Savoy Hill, there is a plethora of frames on display, ranging from its own brands to licensed designs the group holds. In a typically swanky central London venue, the first of two immaculately presented and well-lit rooms is dominated by sunglass frames, with such a variety on offer it takes some time to examine them all to the extent they deserve.

Safilo looks at ‘major trends across diverse industries’ – such as fashion, art, sport, watches and jewellery – in its five ‘global design studios’ and then ‘integrates them into every eyewear collection’.

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