Sauflon plans to trace Tesco NewDay supplier

Optician-only contact lens supplier Sauflon has reacted angrily to news that its NewDay contact lenses are on sale on Tesco's website.

Sauflon denies supplying Tesco and has vigorously defended its position saying that its competitors are attempting to undermine its optician-only policy.

The contact lens and solutions company learnt of the product's presence on the Tesco website last Tuesday but said it has never been contacted by Tesco about the supermarket stocking its lenses.

Sauflon claims some of its customers have been approached by representatives of competing contact lens companies offering to buy Sauflon product who, two weeks ago, knew that Tesco was soon to have them on its web site.