School of Rock: Eyespace launches summer campaign

Optician Awards Optical Supplier of the Year, Eyespace, has launched a summer school campaign for both patients and practitioners.

The campaign focuses on Eyespace’s street and Americana-inspired Rock Star collection and offers children and nine of their friends the chance to become a real-life rock star for the day, recording their very own music video.

Children will be given entry cards to complete and will be asked to explain why they love their new Rock Star frames. Eyespace will pick its favourite entry on October 31 2015. The winning entry’s practice will also receive the rock star treatment.

In line with the brand’s aesthetic, practices will receive a new supporting point of sale pack containing a double-sided concertina window banner, new Rock Star imagery, plus an A2 poster and entry cards.