See20/20 deal

See20/20 has formed a strategic partnership with the Experian Group and Real Time Marketing to guarantee new customers to its software users.

The pay-as-you-go service will enable practices to target non-specific patients and build their own databases by interrogating an Experian Group-collated database of over 29 million people across the UK population. Practices can target specific market sectors, such as customers who have bought spectacles or contact lenses in the past three years, those in a salary range or those in a particular postcode area.