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Seizing the moment

Martin Polk advises on how to be ready to reopen and seize the opportunity to build your practice

How do I encourage my patients to resume in-person visits? Likewise, how do I help my patients and staff feel comfortable with face-to-face appointments? What new experiences are my patients seeking? How do I promote and maintain my practice and business? Is it even appropriate to want to grow my business during this time? You may be asking yourself these questions as you and your patients navigate a ‘new normal’.

The world looks a little different these days, and I do not want to dismiss the challenges in implementing new policies and regulations to protect you, your staff and patients in the midst of a pandemic. I do want to highlight how you can balance patient care with opportunities to grow your practice.

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