Patients who choose sunglasses from its partner practices in May and June will receive a Serengeti polo shirt. The promotion will be backed by a major PR campaign throughout driving-specific publications and in-store POS showcards and posters.
The new sunglasses are scientifically designed to increase the visibility of the critical driving colours of reds, ambers and greens to give better visibility of brake lights and traffic signals. The photochromic lenses subdue glare adding to drivers' comfort and reducing eye strain and eye fatigue, and filter scattered blue light.
For further information contact 020 8770 1766.
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