Setting sail on Solent with Evil Eye

Sports eyewear brand Evil Eye took 17 eye care professionals sailing for a day on the Solent and gave them an insight into the latest launches from its upcoming collections.  

Attendees on three yachts were tasked with steering the boat and winching the sails from Southampton to Cowes and racing back again.  

Before heading out on the water, the day started with a brand presentation by Evil Eye’s product director, Daniel Saurug, who highlighted how the Austrian company strove to innovate in sports eyewear. 

He said Evil Eye thought about the functionality of frames and lenses as a whole package and considered what the needs of the wearer were.