To tap into the millennial patient demographic and broaden its product portfolio, Austrian eyewear manufacturer Silhouette has created the Neubau Eyewear brand.
Made in Austria, like its rimless frames and sports products for Adidas, Neubau Eyewear represents the creative hub of Vienna, Neubau.
Head of brand Daniel Liktor said: ‘In an authentically appealing way, Neubau Eyewear reflects the recent zeitgeist of eyewear fashion. It is inspired by young, creative and contemporary Vienna and can be seen as an homage to all thriving urban creative quarters around the world as well as the individuals who contribute to their vibrancy.’
Models in the 12-strong ophthalmic collection for men and women are constructed from lightweight polymer and are available in a range of hues, including crystal and tortoiseshell.
Ophthalmic styles will be available in June and a sunglass collection will follow in October.
