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Silhouette summer collab with Rita Ora

A​ustrian eyewear brand partnered on a social media campaign for its sunglasses

Austrian eyewear brand, Silhouette has partnered with British singer-songwriter Rita Ora to showcase its 2022 Sun collection in a social media campaign.

Ora wore Silhouette's Special Edition Futura Dot sunglass, the Fisher Island model from its Rimless Shades collection, and a sunglass with soft gradient, cosmic blue tinted lenses from the TMA style edition.

Silhouette’s brand director, Atissa Tadjadod, commented: ‘Rita Ora is the perfect fit for the Futura Dot and its heritage. Music legends wore the Futura back in the 1970s, making it a coveted collector's item. Rita Ora is now carrying on this tradition.”

Speaking of the Rimless Shades collection, Tadjadod added: ‘Rita’s boldly confident personality perfectly reflects the glamorous, statement-making nature of the rimless Fisher Island eyewear.’

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