Silmo preview

A group of frame representatives are hosting a one-day event in central London to preview their Silmo frame launches on September 9.

The event at Myhotel Bloomsbury will feature eyewear by Gold & Wood, Initium, Orgreen, Chrome Hearts, Blinde, Lunor Eyewear and Yellows Plus, with appointments from noon to 9pm.

David Bagnall, representing Chrome Hearts and Blinde, said: 'The whole idea was to let people who cannot visit everyone at Silmo see all the new models in one place to do their buying before the show. When we organised it we thought it would appeal mostly to London customers but we have people coming down from Scotland.'