Silmo promises memorable September show  

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More than 900 exhibitors were expected to showcase 1,500 brands from 144 countries at this year’s Silmo Paris show at the Paris Nord Villepinte on September 20-23.

Latest technological developments, product innovations in eyewear, lenses and machines as well as trends shaping the future of the optical industry would be highlighted at the show.

Silmo director Eric Lenoir commented that it was vital for eye care professionals to get a firm grip on the impact of artificial intelligence and emerging technologies in order to remain relevant and successful.

‘Professionals must reinvent the shop experience, re-centring the offer on customer service and innovation, while reworking the economic model in order to stay competitive in the coming decade,’ he said.