Silverberg sold on new system

Practice management software specialist See20/20 has appointed Michael Silverberg as UK sales manager.

He joins the company after being lured away from his family's business, Silverberg Opticians in Merseyside, having first-hand experience with the system. The practice introduced the See20/20 system in July 2010 and Silverberg was instrumental in managing its implementation across the business. In his new role he will be responsible for supporting the launch of See20/20's latest dispensing and ordering module throughout the UK.