TV sports presenter Des Lynam has been signed up by Sola Optical UK for the company's promotional activities in 1998 and 1999. He will become the face of Sola in consumer and trade advertising, point-of-sale material and promotions, and will be making a number of personal appearances at key events.
Mr Lynam (pictured) impressed the company by telling presenter Chris Evans on the Channel Four programme TFI Friday that he had decided to wear his spectacles on TV at all times. 'Des is well respected, approachable and affable with a self-deprecating sense of humour that's perfect for our new campaigns,' says Sola Optical managing director Neil Appleton. 'He is going to be one of the most visible presenters on TV thanks to the World Cup.'