Specsavers celebrates 35th anniversary with brand refresh

A rebranding process to highlight its core values will coincide with the 35th anniversary of the foundation of Specsavers.

While the familiar logo will remain the multiple’s desire to help people feel good, cared for and smart will form the foundation of the way its products and services are communicated.

Plans are currently being finalised on a new corporate look and feel for all advertisements and imagery along with brand values to guide the way customers are handled in practice. Specsavers will also be exploring how those values can be incorporated into store design.

The multiple has also rolled out a clinical outcomes reporting system which it will use to benchmark referral performance within its network. It hopes the system will provide the data to build trust between optometry and the hospital sector and help ophthalmology and optometry work closer together.