Specsavers has withdrawn its sponsorship of a local newspaper column that caused offence in an article relating to the Hillsborough tragedy.
The Lynn News, Norfolk last month included an article by columnist The Big Eye entitled ‘We endure a Hillsborough on our roads every 18 days’.
A Specsavers spokesperson said: ‘During its sponsorship of the column the [Kings Lynn] store had no involvement in its content and does not endorse any of the views expressed within it. We found out about the content of the latest The Big Eye column via Twitter and immediately acted to remove our association with it.’
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