Specsavers has announced a five-year deal with mobile messaging communications company Link Mobility following a competitive procurement process.
The new deal will see Specsavers utilise Link’s technology to send customers personalised communications via text, including appointment reminders, responses to enquiries and marketing communications.
Sophie Smith, customer relationship management activation lead at Specsavers, said: ‘In Link, we have found a long-term strategic partner that will support our vision for enhanced customer service and engagement.
‘The team has a proven, global expertise in competitive healthcare and retail markets that we can capitalise on.’
Link will also support Specsavers across international markets, including in Norway, Ireland, Spain, the Netherlands and Finland.