Stepper focuses on fitting rebrand

Stepper Eyewear has revealed a new logo and refocused the brand to better showcase the benefits of its frames to wearers.

The company said a good fitting frame empowers eye care professionals to deliver the best possible vision outcome for their patients and was paramount to the brand.

Stepper said it would put the importance of fit via frame selection at the core of its messaging as good fitting eyewear could deliver the highest levels of wearer satisfaction.

‘The result of this brand refocusing is a fresh look centred around a new modern and simple logo. The impression is professional, contemporary, aspirational, clinical, and distinct through its new presentation. At the same time, the brand presentation is achievable and inclusive,’ Stepper said.