Students create campaign for Orange Eyewear

Independent frame supplier Orange Eyewear has launched a creative marketing campaign, following a special design competition in conjunction with the University of Central Lancashire (UCLan).

The ‘Orange: The New Black’ campaign concepts were designed by fashion promotion students as a result of a photoshoot competition set up by the company. They will be used across all marketing collateral for its eponymous collection, Orange. This includes POS material, show cards and posters, which will all be available this summer to independent practices.

Hanna Nussbaum, managing director at Orange Eyewear, said: ‘We’re really impressed with the look and feel of the new campaign, which draws inspiration visually from Scandinavian imagery, while using the word association of our brand and the popular US television programme, Orange is the New Black.