Sunglass Hut's Christmas pop-up

Sunglass Hut will open a pop-up truck in London’s Trafalgar Square on November 29-30 as part of its #ShadesOfHoliday campaign in the run up to Christmas.

The EssilorLuxottica retailer will host festive arcade games where visitors can win prizes, such as in-store discounts and eyewear, and will hand out complimentary hot chocolates.

Sunglass Hut will also showcase exclusive eyewear collections for those looking to gift frames this Christmas while benefiting from a 20% discount themselves.

The company said its #ShadesofHoliday Pop-Up Truck was the ultimate destination for holiday joy and fashion-forward sunglasses this season. ‘Join us for an experience that combines style, festivity, and a touch of London magic,’ it added.