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Sunglass Saturdays at Ellis and Killpartrick

A series of ‘Sunglass Saturdays’ open days promoted summer eyewear

Ellis and Killpartrick opticians' Bath practice has run a series of ‘Sunglass Saturdays’ open days to promote their summer eyewear collections.

On each weekend between March and June, the practice opened its doors to the public for a view and try-on session with the latest season’s sunglass styles, aimed at leveraging peak sales opportunities during the summer holidays.

Chris Clancy, manager at the Bath practice, explained: ‘We had the idea to invite patients and customers to come and view entire 2022 sunglass collections every Saturday throughout this peak time, and to date have featured Oakley, Chanel, Oliver Peoples, Persol and Chophard.

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