Superdrug dips its toe into the optical market

Health and beauty retailer Superdrug has confirmed the launch of a new Superdrug Online Opticians business outlet.

The company has launched over 900 styles of prescription glasses and sunglasses with a starting price of £9. It vowed to offer ‘a selection of fashionable and traditional frames for a fraction of the cost of other high street opticians, with the aim of making prescription eyewear more affordable and accessible’.

Patients would get free delivery for orders over £25 or collect from the pharmacy chain’s 800 stores on the high street.

As Optician reported last week, Superdrug Stores PLC was registered as a business corporate with the General Optical Council on June 15.