Bausch & Lomb has launched two concurrent campaigns to promote laser eye surgery and educate people about cataract.
Bausch & Lomb has launched two concurrent campaigns to promote laser eye surgery and educate people about cataract.
The eye care company is using the agency Just to encourage contact lens and spectacle wearers to have laser eye surgery and also to advise people over 60 about early diagnosis and treatment of cataract.
Earlier this month B&L provided practice support staff with a free day's training on increasing the confidence of new contact lens wearers and offering advice on lens care and fitting.
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