Bosses at SynergEyes UK have pledged to donate £1 to charity for every hybrid contact lens order placed during the week commencing February 26.
The initiative is in aid of the eye research charity, Fight for Sight and has been inspired by the Keratoconus Group supporting Rare Disease Day on February 28.
Rare Disease Day is held on the last day of February each year and was first celebrated in 2008 on 29 February: a date which occurs only once every four years. The campaign aims to raise awareness among the public and decision-makers about the impact of rare diseases on patients’ lives.
SynergEyes has a range of hybrid lenses specifically designed for keratoconus and works with hundreds of UK hospitals and specialist contact lens clinics.
Hans Sunassee, sales manager of SynergEyes UK, said: ‘Raising awareness of this progressive disease that affects thousands of people every day is hugely important.
‘Diagnosis can be devastating and understanding treatment options for the treatment of keratoconus, and knowing that there is hope for you, is the most important part of living with this progressive disease,’ he added.
As well as donations from contact lens sales, the contact lens supplier is also taking part in a social media campaign which is asking people to paint their faces with a campaign slogan and upload a photo to social media.
Supporting campaign materials can be found on the website rarediseaseday.org