Ted Lasso and Father Ted director Declan Lowney directed Specsavers’ latest ‘Should’ve’ TV advert campaign, which will initially run for eight weeks from February 2.
The advert featured couple Greg and Ella at an airport getting ready to go on holiday, with Ella checking in smoothly, while Greg is delayed by a series of tense scenarios.
In the final scene, Ella peers from her aircraft porthole to see Greg scaling a stand-alone set of passenger boarding stairs on the runway – begging the question whether he should have gone to Specsavers.
The campaign was supported by cinema, video, social and out of home placements at London Waterloo Station’s big motion billboard, as well as bus shelters, petrol pumps, shopping centres and motorways.
Lowney said: ‘Specsavers has managed to achieve that rare feat of creating its own distinctive brand of humour. Their work has a comedy voice of its own so my role was to get the best out of the script and maximise the laughs. Telling a story purely with images, along with humour and wit, was right up my runway.’