Optical Express has developed the name Street Seen for its teen eyewear range through a competition on Facebook and Twitter.
The winning entry was provided by James Stringer of Manchester who was given an iPad2 as a thank you. Marketing manager Mary-Frances Kearney said a wide demographic was selected and over 67 per cent selected Street Seen as their favourite from a shortlist of 10. 'We developed the competition after seeing an increase in the number of teenage customers.' said Kearney.
