Tesco cans ‘sickening’ eye test campaign

Supermarket optician Tesco has been forced to remove a social media advert that compared the cost of its eye tests with a tin of its own brand 24p baked beans.

The advert was posted on the multiple’s Twitter and Facebook accounts on April 11 to widespread social media condemnation. It was removed shortly after.

Pat Cameron Davies, secretary of the Association of Independent Optometrists and Dispensing Opticians (AIO) told Optician that the organisation was sickened and disappointed that anyone deemed the value of an eye test to be lower than a can of beans and said that it could be the supermarket’s ‘Ratner’ moment.