Tesco claims to undercut rivals' glazing packages

As part of its strategy to gain market share from competitors, Tesco is claiming its prices for prescription frames and glazing are the lowest on the market.

Tesco says its starting price of £20 for complete spectacles far undercuts that of its rivals and scratch-resistant coating is included in the price.

According to the supermarket, the same package in Specsavers would cost £37, while Asda charges £44.60.

The announcement came as part of Tesco Optical's 10th anniversary celebrations and the retailer also revealed that the starting price for its prescription glasses has fallen by 20 per cent since it first began providing GOS. In 1998 the price of prescription glasses from Tesco Optical was £24.95.