The offer

The free membership deal is available to all businesses that join the Independent Marketing Partnership this month.

In addition Bausch & Lomb and Norville will pay for 1,000 free practice newsletters for each of the first 200 independents who apply.

This support — worth £492 per practice — is part of a total package which adds up to £671 for those who join in November.

In a joint letter to practitioners, Frank Norville and Nick Loan state that they have seen how the Independent Marketing Partnership has helped hundreds of practices, and have been impressed.

'The results have been such that we are now willing to make a significant investment in sponsoring your membership and practice newsletters,' they wrote.

New members will benefit from product vouchers from both companies — entitling practitioners to £100 worth of free frames for a minimum order of £200, and £79.20 worth of free ReNu MoistureLoc for a minimum order of £79.20.

'Their typical retail value is over £400,' the letter reads, 'all extra profit to help you compete more successfully in today's market.'
The offer closes on November 30.